Welcome to
CREATIVE HOSTS
Experiential Expertise for Spirited Hospitality Operators
Even in a challenging market, experiences still sell
Unless sold on price alone, there’s little opportunity for ‘average’ in today's hospitality market. The experience economy has changed the game and those leading the way have nailed their niche, sharing their story through authentic branding and immersive customer experiences.
These businesses are not merely surviving, even in these challenging times they’re prospering and building loyal customer bases. But these customers aren't falling in love with 'nice' - they're for authenticity and character, they spend more on them, leave great reviews, recommend to friends - and book again.
At its heart, experiential hospitality taps into psychology, delivering atmosphere and activities that stay with people long after they've checked out.
But how do we capture this magic and turn it into something our guests can actually feel?
Sometimes 'more marketing' really isn't the answer - it's a better story - because when we find our niche, everything changes.
Through our Membership and 1:1 Advice we share inspiring ideas, strategies and first-hand knowledge that enables Hosts to deliver more memorable, immersive experiences.
Membership
Our membership shares a steady stream of practical and creative support to help hosts refine their brand, strengthen their niche, create guest experiences and develop retreats that are memorable for all the right reasons.
It’s a space to grow a business with guidance you can trust, within a network of peers that understands the day-to-day realities, plus informed knowledge and tools to help develop and diversify when necessary.
1:1 Advice
When a more personal steer is needed, 1:1 advice is also on hand from Creative Hosts curator Kate Morel, widely respected for her work in glamping and unique stays. This is a chance to test ideas, refine a strategy and style, and develop guest experiences and retreat concepts with an expert eye.
“I’ve seen many business owners play it safe or imitate others, at best the business doesn't achieve its potential, at worst it fails. The frustrating thing is, it’s totally avoidable.
Identify your own story, build a brand on it with character and substance, add layers of authentic experiences that are unmistakably yours.
And always innovate rather than imitate, this is how we thrive in hospitality today.”
Photo credits: top - Glamxperience.au, others - Kate Morel
© Copyright Creative Hosts 2025. All rights reserved.
128 City Road, London EC1V 2NX